Marian Salzman, partner and CMO, Porter Novelli Worldwide, was named among the "top five trendspotters in the world" in 2004 by the global publisher VNU. (She is credited with popularizing "metrosexuality.") Salzman, author of 15 books, including Next Now and The Future of Men, has formerly been CMO, JWT Worldwide; chief strategy officer, Euro RSCG Worldwide; president, Young & Rubicam's Intelligence Factory; worldwide director, Department of the Future, TBWA International. Prior to the TBWA\Chiat\Day merger, Salzman was director of consumer insights and emerging media at Chiat\Day. She co-founded Cyberdialogue--the first online market research company in the world--in 1992.