The Future of Men By Marian Salzman, Ira Matathia, Ann O’Reilly; Palgrave Macmillan (September 2005) (Czech-, Hebrew-, Korean-, and Portuguese-language editions published in 2006-2007)

Publishers Weekly: “… Written with great élan and hyperbolic vigor, the book features a liberal dose of media and pop-cultural references alongside excerpts from 70 interviews conducted with ‘real people.’ Based on these observations, the authors have identified what they believe to be the pinnacle of M-ness—the ‘Ubersexual’—an extension of the metrosexual, minus the sexual ambiguity ... Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water-cooler conversations and trend-forecasting magazine articles.”

800ceoread.com: “… It will be the prerogative of the business world to roll with
the changes in men, and perhaps a bit more fluidly than business went about changing
with the women’s movement. The Future of Men makes for an informative and insightful head start …”