Buzz: Harness
the Power
of Influence and Create Demand By Marian Salzman,
Ira Matathia, Ann O’Reilly; John Wiley & Sons (April 2003) (Dutch-, French-, Korean-, Portuguese-,
and Russian-language editions published in 2004)
Financial
Times: “… Brand owners must get their
wares talked about. The question is how? The authors
of Buzz ... believe they have an answer …”
