A look at some lifestyle trends that could shape the way we live in 2001

JULIE CHEN, CBS ANCHOR: Now, for a look at some lifestyle trends that could shape the way we live in 2001. We welcome Marian Salzman. She's the president of the Intelligence Factory, a company that tries to spot trends so businesses can capitalize on them.

Ms. Salzman, good morning and happy New Year.

MARIAN SALZMAN, PRESIDENT, INTELLIGENCE FACTORY: Happy New Year to you.

CHEN: Did you predict Craig's cufflink as a trend, the “Chad”?

SALZMAN: No, no. But I do know—I am predicting Chad will be a big baby name for next year.

CHEN: OK. But the first thing on your list that you've published as trends to watch for 2001 really caught my eye, and I love it. You call it "hagglemania."

SALZMAN: Never again will you pay the listed price for anything, including at your supermarket or Bloomingdale's.

CHEN: Yes.

SALZMAN: Why in the world would you accept $4.99 if they might be willing to make a deal with you for $3.98?

CHEN: So you mean, I mean, I have been haggling all my life. I’ll go into a department store and do that now. I’ve done that years ago, but if I go into a supermarket, come on. Can I really haggle at a supermarket?

SALZMAN: I think you’re going to expect to see that. Expect to see it mounting. We’re all moving towards an eBay mentality of everything’s an auction. You’ve a good to sell, I want to buy it. Can we agree on a price? Nothing is going to be fixed any longer.

CHEN: And if you don’t ask, you don’t get the good price.

SALZMAN: Exactly.

CHEN: OK. Next on your list, you say forever young. What does that mean?

SALZMAN: Well, old has gotten much, much older, and young has gotten much, much older, as well.

CHEN: What's considered old now?

SALZMAN: Today, 85-plus. You buy your last car at 85-years old. You'll start to consider really winding down your sort of lifestyle, at about 85- to 87-years old. It means that there’s now 35 more years that used to be old that are now suddenly young.

CHEN: So 50-year-olds and 60-year-olds are glad to hear that they’re middle-aged right now.

SALZMAN: They’re glad to hear it, and I think the bridal industry should be ecstatic because today you can be a young bride at 22-, 32- or 42-years old. There’s plenty of time to have that 1.5 children.

CHEN: And still wear white.

SALZMAN: Exactly.

CHEN: Next on your list, you say sci-fi living. What does that mean?

SALZMAN: Smart shoes, shoes that will broadcast back to your doctor if your blood pressure goes astray, if you’re having an insulin incident, if you’re diabetic. Ski suits that will find you on the mountain if you get lost because they’re sort of embedded with global positioning satellites, all kinds of technology really married to the way we live. Your orange juice being automatically re-ordered because your refrigerator’s a smart refrigerator.

CHEN: Sounds very convenient.

Next you say thrills and chills. What’s that?

SALZMAN: Everything is going to be more sensational. Sense. I mean, the movies will no longer just be about pictures and about decent sound. The sound’s going to get louder. The sound’s going to get more vibrant. The scent of the incident is going to now be with you in the movie theater. I think everything is going to be more and more enhanced experiences and all your senses being fed. I mean, it was cute when the chocolate chip company started sort of pumping the chocolate chip scent on the street, but that was nothing as to what’s to come.

CHEN: That was to lure you in. And the last thing you say is "everyway people." What is everyway people?

SALZMAN: You are going to be spliced and diced by every marketer and every manufacturer so many different ways 'til Tuesday that you might be a young mother, you might be a soccer mom, you might be a lawyer, you might be a fisherman, you might love golf. They’ll be marketing to you through each and every one of those special ideas about you somehow making you feel that it’s part of this private, intimate, one-to-one relationship. But good luck thinking you’ve any privacy left …